Privacy Policy


Thank you for choosing Grassroots & Vine (hereafter “Grassroots & Vine,” “we,” “us,” or “our”). Here at Grassroots & Vine, we take your privacy and data security seriously.  This Privacy Policy (“Privacy Policy” or “Policy”) details what information we collect information from you, what information we share about you, and what we do with your information.  This Policy applies when you (“you” or “user”) visit our website at, or use any of our services (collectively, “Sites”).  Please take the time to review this Policy and understand it. When you provide us with any information, including Personal Information (as defined below), you consent to our collection, use, retention, and disclosure of your information in accordance with this Policy and as permitted by law. If there are any terms in this Policy that you do not agree with, please discontinue use of our Sites.

By using our Sites, you hereby agree to the terms of this Privacy Policy and our Customer Terms of Use.

I. Type of Information We Collect

1. Personal Information

When you use our Site, we collect Personal Information that you voluntarily provide to us.  This may include your first and last name, email address, mailing address, phone number, and other similar contact data. The Personal Information we collect depends on the context of your interactions with us and your use of the Sites.  We do not collect Personal Information unless you provide it voluntarily. Please know this information allows us to identify who you are. All Personal Information you provide us must be true, complete and accurate, and you must notify us of any changes to such personal information.

2. Payment Information

When placing an order through the Sites, you must submit payment information.  In addition to Personal Information, you will be required to submit financial information, such as a credit card number, debit card number, Google Pay, Venmo, Paypal, or other financial account information (collectively “Payment Information”).

If you complete an order through the Sites as a “Guest,” we do not create an account for you. The information you provide when completing an order is kept only for the purposes outlined in this Privacy Policy and Terms of Use.

3. Social Media Information

We provide you with the option to use your social media account, such as Facebook or Google, to place an order. If you engage with us this way, your social media account may share Personal Information with us. The Personal Information we receive varies depending on the social media provider, but will often include your name, e-mail address, contacts list, profile picture, and other information you choose to make public.  Please note that we do not control, and are not responsible for, other uses of your Personal Information by your third-party social media provider.

If you place an order using a social media login through the Sites, you may remove Grassroots & Vine’s access to your social media account information.  This can be done through the settings of your social media account. Please note if you remove Grassroots & Vine’s access to your social media account, your social media account may retain certain information you provided to it.  Grassroots & Vine is not responsible for the information retained by your social media account.

4. Geolocation Information

With your consent, we may obtain geolocation information from your mobile device, or certain third-party providers, while you are using our Sites, to provide location-based services. You may control the collection of geolocation information based on your mobile device’s settings.  If you decline to allow Grassroots & Vine to collect geolocation data, Grassroots & Vine may not be able to provide certain services to you.

5. Other Information

We collect other information you voluntarily provide us, such as your food orders, birthday, and favorite restaurants or foods.

6. Information Collected Automatically

We may automatically collect certain types of information when you use or visit our Sites. We use this information to improve and enhance our Sites, your experience, and for security purposes. This information does not reveal your Personal Information.  It may include: 1) the device and usage information you use to access the Sites; 2) your IP address; 3) browser and device characteristics 4) operating system 5) referring URLs, 6) your location, and 7) what parts of the Site you use and how often. If you use your mobile device to use the Sites, we may automatically collect device information (such as your mobile device ID, model and manufacturer), operating system, version information, and IP address.

Your privacy is important to us.  Grassroots & Vine, however, does respond to or act when we receive a Do No Track signal from your browser.

7. Cookies

We may use cookies and similar tracking technologies (i.e. web beacons, embedded scripts, location-identifying technologies, and similar technologies) to access or store information and collect information about your use of the Sites to analyze, improve, and enhance users’ experience.  This may include cookies that expire once you close your web browser and cookies that remain on your computer until you delete them. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose not to accept the use of cookies, you may not be able to use all aspects of the Sites.

II. How We Use Your Information

We use Personal Information collected through our Sites:

– To facilitate, fulfill, and manage your order(s);

– To deliver your order (if applicable);

– To send you marketing and promotional communications.

– To send you information about our Sites and services, and changes to our Terms of Use and policies;

– To post reviews and ratings;

– To request feedback about your use of the Sites;

– To perform analytics and customer research;

– To enforce our Terms of Use, policies, or legal obligations;

– To respond to your inquiries and solve any potential issues you might have with the Sites.

We also may use your information in an anonymized and aggregate form for data analysis, identifying usage trends, and to improve Sites, services, and your experience. We will not use identifiable Personal Information without your consent.

III. How Do We Share Your Information?

We may share your information:

– if you have given us specific consent to use your personal information for a specific purpose;

– if it is reasonably necessary to achieve our business interests;

– to fulfill, manage, and complete your order, including delivery, if applicable;

– to third-party service providers and vendors, such as payment processing, data analysis, email delivery, hosting services, customer service, food delivery service providers, and marketing services;

– with our business partners to offer you certain products, services, or promotions;

– to enforce our Terms of Use;

– with restaurants with which you placed an order;

– with third-party advertising companies to serve ads when you visit the Sites;

– when we are legally required to do so to comply with applicable law, governmental requests, a judicial proceeding, court order, or subpoena;

– in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company;

– where we believe it is necessary to investigate, prevent, or act regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, situations of suspected illegal activities, or as evidence in litigation in which we are involved.

IV. Third-Party Websites

This Privacy Policy does not apply to or cover your use of third-party websites to which the Sites may link, including advertisements and restaurants.  Inclusion of a third-party website link on the Sites is not an endorsement by us, and we have not verified the safety or privacy of your data on any third-party website. Grassroots & Vine is not responsible for any third-party websites, and will not assume any liability arising from your use of third-party websites. Please note that your access and/or use of any third-party websites, including providing of any information, materials and/or other content to such sites, is entirely at your own risk. You should review the policies of such third-parties and contact them directly to respond to your questions.

V. Retention of Your Information

We will retain your Personal Information only for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law.  We may retain and use your non-personal information in an aggregate an anonymized fashion for the reasons set forth in this Privacy Policy.

VI. Security

We implement appropriate technical and organizational security measures designed to protect the security of Personal Information we receive or process. Please remember, however, that we cannot 100% guarantee the security of transactions on the internet. Although we do our best to protect your information, the transmission of your data, including Personal Information, to and from our Sites is at your own risk. You should only access the Sites only within a secure environment.

VII. Children Under 13 Years Old

Our Terms of Use prohibit use of our Sites by anyone under 13 years old. We do not knowingly solicit data from or market to children under 13 years of age.

VIII. Marketing

You can unsubscribe from our marketing emails at any time by clicking on the unsubscribe link contained in the emails. You may also unsubscribe from receiving certain order-related text (SMS) or multimedia (MMS) messages by replying “STOP” to the number sending the message. You may also contact us at  For more information about communications with Grassroots & Vine, please see our Terms of Use.

IX. California Residents

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits California residents to request and obtain from us, once a year and free of charge, information about categories of Personal Information (if any) we disclosed to third-parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

California Consumer Privacy Act

Under the California Consumer Privacy Act (CCPA), California residents have certain rights with respect to their Personal Information. Please review this Privacy Policy to understand what information we collect and how we use it. Please note that Grassroots & Vine does not sell customer Personal Information to third-parties for money or valuable consideration. As noted in this Privacy Policy, Grassroots & Vine does share some Personal Information with our restaurant partners, service providers, delivery partners, social networks (if applicable), advertising partners, and analytics partners. Therefore, Grassroots & Vine wants to make you aware of options regarding your information.  If you would like to request Grassroots & Vine not share your information, please contact us at Customers who exercise their rights will not be discriminated against for doing so and may continue to use Grassroots & Vine’s Services and Sites.

Under the CCPA, California residents:

– May request the Personal Information Grassroots & Vine collects, uses, and discloses about the customer

– May request Grassroots & Vine delete the customer’s Personal Information.  As noted in this Privacy Policy, Grassroots & Vine may retain information as permitted by law.

– May opt-out of sales of Personal Information.  As noted, Grassroots & Vine does not sell customers’ Personal Information to third-parties in the traditional sense. If a customer chooses to opt-out, Grassroots & Vine will not share Personal Information with its partners for advertising purposes. Grassroots & Vine will only use your Personal Information to complete an order you place through its Sites or using its Services.

– May request the categories of Personal Information collected by Grassroots & Vine and the sources of the Personal Information collected, including information shared with third-parties for marketing or advertising purposes

– May request how the customer’s Personal Information is used and with whom Grassroots & Vine shares it

To request any of the foregoing, please contact us at  For the safety and security of Grassroots & Vine’s customers, Grassroots & Vine must verify a customer’s identity prior to honoring any request regarding Personal Information.  Menufy implements a 2-step verification to confirm a customer’s identity regarding any privacy request.  Grassroots & Vine may also use other methods to verify a customer’s identity prior to responding to any request.  If a customer wishes to use an authorized agent to make a request, the authorized agent will need to provide sufficient evidence of authorization, including, but not limited to, written authorization from the customer that the agent may act on the customer’s behalf.

X. Updates to this Policy

We may update this Privacy Policy from time to time without prior notice.  Changes to this policy are effective as soon as they are posted and will be indicated by the “Last Updated” date. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information and informed of any updates.

XI. Contact Us

If you have questions or comments about this policy, you may email us at or by US Mail to:

Grassroots & Vine
1011 S. Fort Thomas Ave
Fort Thomas, KY 41075